Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Edinger Surgical Options Rebrand
SKILLS:
RESEARCH, CONCEPT, DESIGN, BRAND IDENTITY, BRAND EXTENSION, SOCIAL MEDIA EXPRESSION
AWARDS:
GOLD ADDY + STUDENT BEST OF SHOW ADDY
Edinger Surgical Options (ESO) combines both cutting-edge surgical expertise with an atmosphere of compassion and regeneration. With state-of-the-art facilities, ESO is able to provide comprehensive surgical avenues and advanced medical solutions in order to make every pets’ journey to recovery both successful and comfortable.
Taking into consideration ESO’s emphasis on holistic, regenerative care, my goal for this rebrand was to showcase both the medical prowess of this business as well as their commitment to recovery post-operation. To achieve this, I married anatomical illustrations with floral motifs and bolstered both with friendly fonts and a neutral color palette.





















