Glass Nickel Pizza Company is a Madison staple. With a name like that and their first-ever brick and mortar store belonging on the ever-eclectic East-side... I felt that their website needed a little livening up.





I decided to go full-throttle with a grungy, punk aesthetic that piggy-backed off of their brand colors and the font used on their current website: Helvetica. I had some fun using a scanner to distort words and went out for a photo shoot to capture the exact image I wanted for the hero section of the website.